For those of you wondering what the Lamborghini Aventador LP700-4 caught on video last week was doing in Berlin, Germany, it turns out the Italian supercar was the star attraction at the opening of a new flagship boutique dedicated exclusively to the assortment of “Collezione Automobili Lamborghini”.
Being an Italian company and all, you’d expect Lamborghini to launch its first Fashion Store in Europe somewhere in Italy, but the firm’s German bosses decided otherwise choosing Berlin. “This confirms the role of Berlin as the capital of fashion and lifestyle, with extraordinary vitality and attractiveness for all of Europe,” said Sandra Salameh, CEO of LFS Luxury Fashion Store Berlin GmbH.
Lamborghini currently has boutique stores in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing.
“The charm of the Lamborghini luxury brand is spreading far beyond our coveted super,” said Stephan Winkelmann. “In the new world of experience here in central Berlin Lamborghini enthusiasts of the brand, but also the exclusive Italian fashion lovers, are enthusiastic about our brand and its values. We are pleased to have given in Berlin, a metropolis of international fashion industry, a new center of interest in Italian fashion, and above all I did know a special part of the world’s del Toro to those who do not drive Lamborghini but is careful to style. “
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