While it may not be the car most dream to own, the low $10,990 ($11,750 including destination) entry level price tag of the 2012 Nissan Versa sedan seems to have piqued the interest of U.S. buyers looking for a cheap new ride.
According to data released by Nissan today, in August, the first full month of availability of the new Versa sedan, the subcompact model sold of 8,566 units beating all of its theoretical competitors, including the Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and the soon to be replaced, Toyota Yaris.
“We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America.
“The launch has been seamless with ample inventory arriving in dealerships and our new marketing just kicking in this month, we’re looking forward to Versa’s sales winning streak to continue for a long time to come,” added Castignetti.
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