Aston Martin’s chairman Ulrich Bez has admitted that sales of the subcompact Cygnet are “not as high as we hoped”. He claimed though that the reason is not the lack of customers, but of supply.
“I’m not satisfied with sales of the Cygnet” Bez told British magazine, Autocar. “We can’t deliver as many as customers want, as we don’t have enough stock. It is the sort of product a customer wants and decides they want on the spot –they don’t want to wait for their car to be built, but to drive it away there and then,” he added.
This and the lack of advertising, which Bez cites as another reason, are to blame. Apparently, right now there are hundreds of impatient Aston Martin customers who would pay £31,000 (US$48,700) for a rebadged Toyota iQ swathed in leather if only it was available…
The British firm’s head honcho also revealed that Aston Martin is getting ready to launch its first new electric car in 2012. It won’t be a Karma rival, though, as you might expect, but the all-electric version of Toyota’s iQ the Cygnet.
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