Some of you probably grew up playing only with actual toys, while others (like yours truly) had the opportunity to play with both electronic games and real life toys in their childhood before technology cast its shade over the physical world introducing the next generations of kids to the sofa couch virtual wonders of gaming.
Now, Disney is trying to bridge the physical and virtual gaming worlds with a new range of toys called Appmates, which can interact directly with apps on Apple’s iPad tablet. The new toy line allows kids to use the tablet’s screen as a virtual play mat.
The boys are the first to get the new toys as AppMATes is launching with Pixar’s Cars. The lineup includes the vehicle-characters from the Cars 2 movie.
“We have cracked the technology code in changing the way kids play with their toys,” said Sunny Lauridsen, director of digital toys for DCP. “Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app.”
The Disney Appmates toys will go on sale on October 1, with pricing set at $19,99 for a package with two vehicles, while the app will be offered as a free download through Apple’s iTunes.
Photo Credits: Disney
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