Over the years, we have heard countless rumors about the BMW Group reinventing its bubbly Isetta microcar from the mid-1950s and early-1960s to compete against Daimler’s Smart Fortwo, though all of them have been just that: rumors.
All the same, Tony Weichselbraun, a recent graduate of the University of Applied Arts in Vienna, wanted to re-create the tiny Isetta and bring it into the 21st century.
The result is the BMW eSetta design study, and as the name implies, it’s a pure electric model with its styling heavily inspired from the original model.
“The eSetta is an urban electric vehicle intended as a car sharing platform,” says Weichselbraun. “It is inductively charged at sharing hubs, thereby eliminating the unfound fear of limited range through empty batteries. Its design is inspired by the legendary BMW Isetta. The front door slides and rotates, allowing passengers to enter and exit the vehicle via sidewalk. By giving the car a highly recognizable and friendly appearance, I intended to reinforce the positive aspects of car sharing.”
Head over the break to check out the high-res photos of the BMW eSetta project and if you wish, leave your thoughts in the comments area.
Photo Credits: Tony Weichselbraun
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