Italy’s famed Juventus Football Club has revealed its new away strip jersey featuring the Jeep brand logo as part of an interfamily sponsorship deal with the Fiat Group. And we say interfamily because the Agnelli family controls both the Fiat Group and the Juventus Football Club.
Jeep will be the primary sponsor of the Bianconeri soccer team in the national and international events that will take place before and during the 2012-2013 football season.
The Detroit-based maker of the Grand Cherokee and other models is also planning a series of happenings that will involve the Juventus fans and which will include test-drives, contests and outdoor activities related to the world of sports.
The initiative results from the sponsorship agreement signed in April between Fiat S.p.A. and Juventus Football Club S.p.A., which will see Fiat as a sponsor on the Juventus jersey for the next three seasons.
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