The hip-hop Hamsters are back with a new TV spot for the 2013 model year edition of the Kia Soul small crossover.
The campaign is named “Bringing Down the House” and it will make its debut on some 18,000 movie screens on Friday, August 3 with television airings to begin with MTV’s Video Music Awards on September 6.
For the impatient ones, Kia has just unleashed the full-length (1 minute and 31 seconds) version on the web, which you can watch for yourself right past the break.
The TV spot shows the Hamsters popping up at a ballet performance and breakdancing to the Axwell remix of “In My Mind” by Ivan Gough & Feenixpawl ft. Georgi Kay.
“From hamster wheels on city streets to a post-apocalyptic video game world, the hamsters have earned international acclaim and notoriety for the Soul and elevated the Kia brand by appealing to the young and the young-at-heart, and with ‘Bringing Down the House’ they are back with their infectious energy, enthusiasm and music,” commented Michael Sprague, executive vice president, marketing & communications of Kia Motors America.
VIDEO