For more than 30 years, Depeche Mode has been one of the most iconic and influential groups in the music industry, churning out one hit after the other, and it is the sounds of the English band that Volkswagen chose as the theme for one of the commercials it has prepared for the European launch of the seventh generation Golf hatchback.

The television spot is named “People Are People” after the homonymous song from Depeche Mode’s fourth album, “Some Great Reward” that was released in 1984.

The commercial shows a variety of people from different age groups and backgrounds, each singing “People Are People” in their own way with Depeche Mode’s lead vocalist Dave Gahan making a special appearance towards the end of the ad.

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