Sergio Pininfarina, one of the most famous automotive designers of the 20th century, may have passed away last July, but his spirit continues to live on through the company founded by his father, Battista “Pinin” Farina (later Battista Pininfarina), in Cambiano, Italy, in 1930.

To honor his memory, Pininfarina S.p.A. has prepared a special concept model named “SERGIO” for the upcoming 2013 Geneva Motor Show in early March.

On Tuesday, the Italian design house shared a teaser image of the SERGIO Concept, accompanied by a short statement, outlining the idea behind its creation:

“A new Pininfarina concept car is ready to debut at the Geneva Motor Show. Its name is SERGIO and represents a tribute to Sergio Pininfarina, the man who created cars which entered the legend. A concept car which renews the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.”

At last year’s Geneva auto show, Pininfarina displayed the Cambiano study for a three-door (one on the driver side and two on the passenger) gran turismo-style sports car.

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