After the new Veneno that was presented at the Geneva Auto Salon in March, Lamborghini continues the roll out of new models to celebrate its 50th birthday with a special edition version of the Aventador, aptly named, “LP 720-4 50 Anniversario”, only hours ahead of the supercar’s world premiere at the Shanghai Auto Show this weekend.

Only 100 units of the Aventador LP 720-4 50 Anniversario will be produced, each of which will come with a Forged Composite badge featuring the “50°” logo and a serial number.

In standard trim, the special edition is finished in a new Giallo Maggio (May Yellow) as a tribute to the most preferred color chosen by Lamborghini costumers since the time of the Miura and as a reference the founding of Automobili Lamborghini in May 1963. However, Lamborghini owners can also specify other colors for their car through the brand’s “Ad Personam” individualization program.

Contrasting the body color is the new aerodynamic body kit finished in black that includes an extended front apron and splitter with small flaps set into the sides, side skirts, and a brand new rear bumper with an enlarged diffuser. The wheels are also painted in black.

According to Lamborghini, “Overall, handling stability at extreme speeds has been optimized without impacting drag characteristics due to an increase of more than 50% in the aerodynamic efficiency compared to the Aventador LP 700-4”.

Inside, buyers can choose from two shades, Nero Ade (black) combined with Terra Emilia (brown) brown or Giallo Quercus (yellow) semi-aniline leather in a diamond pattern, specifically developed for the Aventador 50° Anniversario.

Last but not least, Lamborghini engineers re-calibrated the Aventador’s 6.5-liter V12 powerplant that gains 20hp over the standard model for a total of 710hp (720PS). A fast-shifting ISR transmission drives all-four wheels with Lamborghini quoting a 0-100km/h (62mph) time of 2.9 seconds and a top speed of 350 km/h (218mph).

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