When you think Subaru, you think all-wheel drive, boxer engines and rally pedigree. These are unquestionable brand traits that are, more or less, still present in many of their current (in-house designed) models – the BRZ is one of the exceptions, along with a few rebadge jobs based on cars from other automakers.
In these days of inline-four powerplants, front-wheel drive uniformity, Subaru cars are some of the most mechanically radical machines you can still buy brand new today. Choose any familiar model, and a flat-six or –four engine, with or without a turbo is the norm, along with their Symmetrical All-Wheel Drive, which ensures you won’t get suck or easily bored whenever you have a snow-covered parking lot and some spare time (and gas).
The fact that they have maintained their technical independence is definitely a source of pride for Subaru, and now they are using an equally unique way to promote these brand values through a series of ads that involve a mime and lots of amusing animated scenes, demonstrating the superiority of their way.
They show very basic models of conventional inline and “vee” engines, which fall over in turns, because of their higher center of gravity. These engines are also shown to be nowhere near as smooth as the boxer, and therefor inferior, a point they keep trying to prove in all of the nine videos they uploaded and we posted after the jump.
By Andrei Nedelea
VIDEO