The modern business and industry jungle adopts many techniques to convince people to buy a product.

There are also those techniques that make you buy a product you don’t really want, and eventually begin to feel its unsatisfactory nature, and slowly wake up from the ad man-induced trance, realizing that you spent $49 on another food blender you didn’t need, even if its Teflon-coated blade is sharper than ever, and its motor can chew through coconuts – it’s still a food blender, even if the company calls it the Super Food Master Chef Express 5000.

That’s why one has to be extra-careful nowadays when buying anything, and sadly the products you need to steer away are those that get the most powerful promotions.

Even the friendly-faced Elon Musk may not have your best interest at heart, despite often claiming to have positive intentions to push humanity forth through EVs and private space exploration. He was caught once with misleading information (the $500 per month fiasco), but there’s more…

For instance, everybody was so thrilled when he announced that Supercharging was going to be free for all Tesla Model S drivers, allowing them to make a quick stop, charge their car at no cost to them or the environment (if given station was also fitted with solar panels) and be on their way.

Apparently free can also be a synonym for a one-off charge of $2,000, according to the configuration applet for a new Model S. Yes, sure, the Supercharging capability is standard on the 85 kWh variant, but the basic 60 kWh car, which does without leather, air suspension, an onboard charger or a rear parcel shelf. requires an additional two grand to be detracted from your account for the capability to be enabled.

We don’t mind the fact that it’s an optional extra, and we get the fact that some of that $2,000 is definitely going into the construction of new stations, and increasing their coverage, both of which are good things. What we do mind is Elon Musk saying quote: “it’s not just free now, it’s free forever,” a statement that is not entirely true. They say that if you specify the option, it will “enable Supercharging in Model S. Includes all hardware, software and unlimited free charging…”

By Andrei Nedelea

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