You can take your pick and call the Audi R8 the ride of superheroes or the supercar of product placement, but following its role as the personal vehicle of Tony Stark, played by actor Robert Downey Jr. in the Iron Man 3 flick, Ingolstadt’s flagship sports model made another movie-related appearance, this time at the premiere of The Wolverine film in London’s Leicester Square on Tuesday night.

Audi was the main sponsor of the UK VIP red carpet event with the stars of the movie either driving themselves or being chauffeured to the cinema.

The main character of the movie, Australian born Hugh Jackman (Wolverine) jumped behind the wheel of an R8 Coupe and arrived on the red carpet to greet his fans.

Besides offering its rides for the stars including Will Yun Lee, Rila Fukushima, Tao Okamoto, Famke Janssen and director James Mangold, Audi also supplied an R8 Spyder, similar to the one on display at the event, as well as an A8 L and the Ducati Diavel (Audi acquired the Italian motorcycle brand last year) for the movie that is due for general release next week.

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