These are the first official teasers of the upcoming and all-new 2014 Chevrolet Colorado and GMC Canyon midsize pickup trucks set to be presented this fall, possibly at the LA Auto Show in November, with North American sales to begin next year.
GM did not release anything substantial in the way of information other than confirming that they will both be built at its Wentzville, Mo., assembly center, and that both were designed to be “capable, versatile and fuel-efficient alternatives to full-size pickups”.
Speaking to reporters before a presentation today at the Center for Automotive Research’s annual Management Briefing Seminars, GM Chief Financial Officer Dan Ammann said the company needed to return to this segment.
“This is a segment that used to be a very big portion of the overall truck market,” said Ammann, according to Bloomberg. “It’s diminished over the years partly because, in our view, there hasn’t been the kind of offering in the segment that customers were really looking for.”
While the two trucks will share more or less the same body and underpinnings, Ammann noted that there will be differences in the way they are trimmed and marketed. “The Colorado will be positioned as a sport truck,” Ammann said. “The Canyon will live squarely up to GMC brand promise of professional grade.”
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