No more camouflage, no more pixelating reflections or reader shots; this is it, the 2014/2015 Hyundai Genesis sedan. It’s not the actual car, in the metal, but it’s the next best thing: an official rendering released by the manufacturer’s research and development center. Officially, “the purpose of the pre-launch media event was to promote its domestic launch scheduled later this year.”
As you already know, it was designed under the new Fluidic Sculpture 2.0 design language. It makes the car look modern and imposing, but a bit too much of a mishmash between the premium Euro brands, in my opinion, as I detect hints of Audi, Jaguar and even the Mercedes-Benz CLS.
Originality is not the first thing that comes to mind when taking in its shape, but it looks classy enough to wear any luxury German marque’s badge, and that is high praise.
Hyundai is also keen to point out that a lot of work has been done on its chassis which now features more ultra-high-strength steel in its construction. The suspension it comes with will be stiffer than before, and will be electronically controlled via the brand’s Advanced Traction Cornering Control (or ATCC). “Furthermore, Rack-mounted Motor Driven Electric Power Steering (R-MDPS) was first applied to the model with a variable gear ratio, which provides high-speed stability and direct response at low and medium speeds,” says Hyundai.
All-wheel drive will also be offered as an option (for the first time in the model’s history), in the form of Hyundai’s own HTRAC system that electronically shuffles torque between the two axles. V6 and V8 engines are expected to be on offer.
By Andrei Nedelea
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