Scion has always encouraged clients and tuners alike to individualize their cars, and at this year’s SEMA Show held in Las Vegas from November 5 to 8, it will showcase three customized versions of its updated 2014 tC coupe that were built with a maximum budget of $15,000 (about 11,000 euros) within 90 days as part of a competition.

The first model finished in an orange tri-coat paint is the tC WSD by Josh Croll, owner of Croll’s Customs in Pennsylvania. It’s the world’s first right hand drive version of the car (or so Scion says), and is powered by a heavily modified turbocharged four pushing out 324 wheel-horsepower.

“This tC is a modern day hot rod with clear Japanese roots,” Croll said. “It has the uniqueness, style and power to win this competition.”

Walter Franco, an Art Center College Design graduate, is responsible for the white-colored L-DZ Concept that draws inspiration from Japan’s VIP scene. Franco, who also owns transportation lifestyle brand NAMSAYIN, performed upgrades on the body, interior and under the hood with a nitro boost.

“We aimed to reach that next level within the VIP style with performance capabilities and a good sense of design cohesiveness,” Franco said. “This build represents the new direction I want to bring to the industry and the skill represented here in the Pacific Northwest.”

The third and final concept is the Simpli-tC by Young Yea from California, who is the co-founder of the Scion FR-S community FRS86. The teal-colored tC sports a wide body and hunkered down stance, along with a turbocharged engine, among many other upgrades.

“The tC popularized the concept of a cost-effective and easy-to-modify coupe, and that principle inspired this SEMA build,” Tea said. “We want to show people what you can build in the garage, and that you can be proud of your car.”

The three competition cars will be judged by a panel that includes representation from Super Street magazine, with the winner, who will take home a $10,000 grand prize, to be announced during the SEMA Show.

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