Statistics say that wherever you are in the world, if you’re going to see a car, there’s a good chance it’s going to be a white-colored one. It is chosen by one in four car buyers, followed by black and silver tying for second place with a popularity rating of 18 percent and “ gray, red, natural hues, blue and green which stayed the course from 2012,” according to a Detroit Free Press report.
The data it’s based on comes from PPG Industries, a major US-based global paints and coatings supplier that recorded sales of $15.2 billion in 2012. It also has detailed stats for the North American market separately.
Here, white is still most common, with a leading 21 percent share, with black in second place (19 percent), gray in third (17 percent) and lastly silver scoring two percent less than that. It does mention renewed interest among Americans for blue and red on sporty cars, and a continuation of the proliferation of gold and beige minivans (MPVs).
In regards to the future, Jane Harrington, PPG manager of color styling says “car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types,” (which are nice when they are kept subtle, not overpowering) – “more than 60 new colors will be introduced for the 2016 and 2017 model years.”
Now, let’s see if the numbers stack up. What’s your top general color pick, that you think best suits not one, but a wide array of different cars?
By Andrei Nedelea
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