Update: Watch the reveal live from the SEMA Show in the video after the jump

We just received an intriguing email from one of Dodge’s partners informing us about a “big announcement” from the brand at the SEMA Show in Las Vegas today.

Here’s what Dodge says: “We’ll be holding our SEMA press conference later today at 4:40 p.m. PST (7:40pm EST) and you Dodge fans will be smiling ear-to-ear and clamoring for more details when you hear what our Dodge Brand CEO, Tim Kuniskis, is going to reveal.”

To help (…or complicate) things, we also have this picture of the surprise car hidden underneath some black covers at Mopar’s stand.

We’ve heard some people say that your first guess is the most likely to be right one, so here goes: the outline of rear end reminds us of a Dodge Challenger with a big spoiler/wing attached to the boot, so we’re going to go with that.

Plus, we have heard that Dodge is actively working on some updates for the Challenger, including the use of a supercharged 6.4-liter HEMI V8 called the “Hellcat” for the SRT8. Could it be this car? Well, we’ll soon find out, won’t we…

In the meantime, tell us what you think is lurking beneath the black wraps in the comments.

PHOTO GALLERY

Dodge-SEMA