The people at Alcraft, a new UK-based bespoke design and engineering business, may disagree, but the first thing we thought upon seeing these renderings of its coach-built style Range Rover concept, is how much some of the changes, including the wheels and the headlamps, remind us of modern day Rolls Royce models.
The styling of the concept was prepared with input from students at London’s Royal College of Art, thanks to an Alcraft-sponsored project studying British design
“It is very unusual for the Vehicle Design programme to engage with a company outside the ranks of the car makers, but personalisation is an important trend which the students now have to consider,” said RCA senior tutor Matteo Conti.
Newly founded Alcraft said that the Range Rover study is just one of a number of design directions it is currently exploring for production.
“We’re extremely pleased with how the Range Rover study has turned out,” said Alcraft design consultant Matthew Humphries, who previously worked as chief designer at Morgan Cars and is now also on the RCA teaching staff. “We’ve made it more elegant by simplifying the lines and have given it the timelessness associated with the best British design. We’ve also differentiated it more from the other Range Rover models and I think we’ve achieved a more limousine-like presence while ensuring a degree of classic British understatement.”
The company said it is currently taking in customer enquiries for a range of styling packages for the Range Rover flagship as well as the Sport and Evoque models, Land Rover Discovery and Jaguar XF Sportbrake.
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