You all know what they say about respect – that it is earned and not given or commanded. That’s more or less the point of focus in BMW‘s latest television commercial for the third generation of its X5 SUV.
The 30-second spot follows the X5 and shows a large gang of bikers and a train stopping on their tracks to let the German SUV cross the road, with an on off-screen voice then stepping in to remark, “Respect isn’t commanded. It’s earned.”
BMW says the commercial has “a sense of humor”, which somewhat escapes us, but that may be due to us losing our humor with the 2-Series Active Tourer…
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