Remember the first commercial for the Cadillac ELR featuring actor and producer Neal McDonough? Of course you do, it was considered arrogant and annoying by many international viewers due to its portrayal of an arrogant rich businessman who confuses patriotic statements with laughing at other nations.
Well, Ford decided to reply to that commercial with an ad for the C-Max Energi Plug-In Hybrid featuring a more down to earth, less arrogant person.
While the commercial adopts similar themes like hard work and love for the environment, they are conveyed with humor, as the character’s line of work involves dirt, food scraps and manure.
Curious to see what this is all about? Head past the break to find out.
By Dan Mihalascu
VIDEO