Together with Ferrari, the Maserati brand is the main bright spot right now on the European side of Fiat Chrysler Automobiles’ (FCA) business, with the Trident marque recording an average increase of 333 percent over the same month in 2013 across all major European markets, including Benelux, France, Germany, Italy, Spain, Switzerland and United Kingdom, with a total of 507 units sold.
From the beginning of the year, Maserati has delivered a total of 1,837 vehicles in these markets, which represents an increase of 420 percent over the same period last year.
In the UK, Maserati registered 130 units in April (+665 percent compared to April 2013), with 317 deliveries recorded year to date, an increase of 205 percent over last year.
The Italian company said that the increase in sales is “mostly attributed” to the recent introduction of the new Ghibli and Quattroporte luxury sedans with diesel powertrains.
Still, Maserati will have to increase the momentum if it wants to achieve its stated goal of increasing global sales fivefold, from some 15,400 units in 2013 to 75,000 units in 2018.
By John Halas
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