Bentley seems determined to see its name on all sorts of luxury products, from furniture to watches and now to mobile phones. The luxury car manufacturer has announced an exclusive five-year partnership with Vertu, the UK-based luxury mobile phone maker.
The two companies will collaborate on a new series of luxury smartphones which will be distinguished “by the unparalleled design, craftsmanship, contemporary elegance, outstanding performance and integrated technology,” according to the press release.
The first Vertu for Bentley phone will arrive on the market in October and will be followed by four further distinctive luxury smartphones. Each of these will have traditional Bentley design cues, while there will also be an application on the device which will feature the latest Bentley content for owners and enthusiasts.
“Bentley’s new partnership with Vertu brings together two world-leading brands defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley,” said Wolfgang Dürheimer, chairman and CEO of Bentley Motors.
The upcoming phones will be jointly designed by Vertu and Bentley.
By Dan Mihalascu
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