The new photo released by Jaguar shows the front end of the BMW 3-Series and Mercedes C-Class-rivaling XE featuring an S badge on the grille, which most likely designates a sportier version.
Jaguar said it will mark the launch of the new XE sports sedan with the “FEEL XE” project, an audio-visual spectacle featuring Emeli Sandé that will be seen and heard across the Thames on September 8 when the car will be unveiled.
The special new track will be influenced by the public via social media using the #FEELXE tag, with Jaguar also collaborating with Stella McCartney and Idris Elba for FEEL XE project. Emeli Sandé and Jaguar are looking to the public for inspiration as she begins to write a FEEL XE song about the feeling of “Exhilaration” that is said to be at the heart of the XE.
Using #FEELXE the public can share words, pictures, sounds and films with Emeli through social media (Twitter, Facebook and Instagram) that express what makes them feel Exhilarated.
“I’m excited about working with Jaguar on the FEEL XE campaign and with an incredible British brand. The new XE is innovative in its design and I can’t wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event!” the singer said.
By Dan Mihalascu
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