Would you be willing to pay more than twice a car’s list price just to make sure you get it? Well, if you are one of Ferrari LaFerrari’s prospective customers, odds are you would.
According to an analysis of the hypercar and supercar market from Oracle Finance, eager LaFerrari buyers are willingly paying £1 million ($1.68 million) more than the hypercar’s £1.2 million ($2 million) list price in order to make sure they get their hands on the limited production car.
Ferrari will only build 499 LaFerraris, and although it carries a prohibitive price for 99.9 percent of the world’s population, competition to be among the 499 lucky owners is very strong.
“It’s a buying frenzy out there at the moment for Ferraris and nothing demonstrates that like the million-pound premiums we’re seeing for the LaFerrari,” said Peter Brook, Oracle Finance managing director. He added that prices for the LaFerrari’s predecessor, the Enzo, have doubled in recent years, but the premium buyers are willing to pay for the new Ferrari hypercar is shocking.
At £1 million, the premium for the LaFerrari is more than triple than what buyers are willing to pay extra for the McLaren P1 (£300,000) or the Porsche 918 Spyder (£200,000). Obviously, all these LaFerrari buyers are hoping that their hypercar’s value will more than double in the coming years. However, the fact that Ferrari will build 499 LaFerraris compared to 399 Enzos may mean the newer car won’t appreciate as much.
Story references: Motoring Research
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