Surpassing BMW is going to be on the top of Audi’s list of New Year’s resolutions for the next few years.
According to Bloomberg, the VW Group’s volume luxury brand will get a 24 Billion euro (about $29 million) injection of funding to introduce new products to fill every possible niche in order to develop a significant lead against BMW in this contest of the world’s top luxury brand.
These new products will consist of a new cars bearing the styling theme introduced on the Audi Prologue concept that was shown in November at the LA Auto Show. Bloomberg also reports Audi’s new assembly plant in Mexico will begin building the new Q5 crossover in 2016. And finally, a baby crossover dubbed Q1 will also arrive in the next few years under this plan.
Audi also hopes the upcoming Q7 e-tron will go after buyers waiting for the Tesla Model X crossover.
At least globally, Audi has closed the gap for second place to BMW this year, to around a 43,000-unit difference. But Audi trails BMW and Mercedes significantly in the U.S. Look for Audi’s efforts on growth to concentrate around North American sales.
BMW is already planning its jumbo-sized X7 to do battle with the Q7 and Mercedes isn’t holding back on renovating its core car lines, either. So this game of luxury sales leader musical chairs is far from over.
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