2014 was General Motors’ second consecutive year of record global sales, with 9,924,880 vehicles delivered around the world, up 2 percent compared to the previous year.
Deliveries in North America rose 6 percent in 2014 to 3,412,714 units, with GM retaining an estimated market share of 16.9 percent. The result was in part due to the introduction of redesigned full-size pickups and large SUVs by Chevrolet and GMC starting in the second half of 2013, along with the Cadillac Escalade.
Pickup and SUV deliveries almost reached 1 million units in the United States alone, up 11 percent year over year. This helped drive average transaction prices to a full-year record of nearly $33,900, up about $2,600 from 2013.
China was GM’s largest market worldwide last year, with 3,539,972 vehicles delivered, up 12 percent over 2013. GM’s estimated market share increased 0.6 percentage points to 14.8 percent in the world’s biggest car market, with Chevrolet, Cadillac, Buick, Wuling and Baojun all setting annual sales records.
GM launched important models in China last year, including the Buick Envision premium midsize SUV, Chevrolet Trax and Sail 3 family car, Cadillac ATS-L luxury sport sedan and Baojun 730 family vehicle.
Chevrolet was the only brand to report a decrease in global sales (by 4 percent), due to “Chevrolet’s repositioning in Europe and weak industry conditions in a number of the brand’s major markets.”
Cadillac increased its global sales 5 percent due to a 47 percent increase in China, where sales reached a record 73,500 units. Buick delivered nearly 1.2 million vehicles worldwide, with sales in North America and China both up 13 percent, while Opel/Vauxhall delivered almost 1.1 million vehicles in Europe in 2014, marking the division’s highest sales and market share since 2011.
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