Hyundai’s second stab at the executive segment, the 2015 Genesis sedan, has finally reached UK shores with sales of right-hand drive models to start on April 2.
We’re guessing that it will be a rare sight on the road though, not only because Hyundai will offer it in limited numbers through a small selection of handpicked Hyundai dealers in the country, but also because of its price tag, set at £47,995 OTR (equal to US$72,300 or €63,900).
Leaving aside the fact that the lack of diesel units is suicidal in Europe, the Genesis, which will be exclusively available with a 311hp 3.8-liter V6 petrol unit, is more expensive than other traditional premium cars, including the 302hp BMW 535i (£44,685) and Audi’s 316hp diesel-powered A6 3.0 TDI SE (£45,300).
In the US, the Genesis 3.8-liter V6 is priced at the same levels as a BMW 328i at $38,000 MSRP (excluding delivery fees and taxes).
To be fair, these numbers don’t take into account standard kit, which in the case of German models, can pile up.
The UK-spec Genesis will be offered with three interior trim options and a choice of seven exterior colors. Among other standard features are an 8-inch touchscreen infotainment system, Smart Cruise Control, Automatic Emergency Braking, four cameras offering a 360-degree view of the vehicle, heads-up display, bi-xenon headlamps and what Hyundai describes as, the world’s first CO2 cabin sensor.
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