It makes sense for Nissan to keep using the Leaf for global branding purposes as the model is both green and quite successful at the same time – it projects a good image.
The automaker has no plans to change it as it’s considered to symbolize “what Nissan is all about,” according to Roel de Vries, its global marketing boss.
The exec told AutoNews that “The Leaf represents who Nissan is — innovation, environmentalism, creativity,” and that it “was the most integrated vision of everything we do. It’s still the message we want to communicate,” he said.
Currently, the Leaf is featured in a wide array of video spots, billboard ads and other promo campaigns around the world. The tactic is working, as Nissan is perceived as one of the manufacturers at the real forefront of green propulsion development.