If you thought the Passat and Mondeo were running away with “it” with these new generation models, you may have been mistaken. It turns out Skoda’s striking new Superb is priced very intelligently.

And of course they would use a picture of a full-spec model to let every one know how much the entry-level version will cost, but that’s usually how it goes.

Still, at £18,650, the new Skoda Superb is cheaper to buy than the all-new Ford Mondeo, which is priced from £20,795 in the UK. As for the new Passat, it’ll cost you at least £22,215.

A gambling man would go on and bet on the Superb selling like sweets at a Comic-Con Convention, and we wouldn’t blame him. We will however wait until Skoda details the entire price-range so that we can make proper comparisons, with both power units and trim levels in mind.

Still, £18,650 is a very competitive price, even thought it will only get you the entry-level 1.4 liter TSI model, good for 125 PS – while both the Mondeo and the Passat feature turbodiesel engines as their entry-level units.

For those who plan on getting the most out of their new Superb, they can look forward to using technologies such as the Virtual pedal system that opens the boot with just a wave of the foot under the rear bumper, full Apple & Android smartphone integration via CarPlay, MirrorLink and Google Android Auto, as well as safety features such as Blind spot detection, rear traffic alert and the third-generation Park assist and Traffic jam assist.

With its good looks, high tech and now low entry-level pricing, the all-new Skoda Superb will certainly become one of the main players in Europe’s D-segment for the next couple of years.

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