Marvel Studios are returning to the big screen with their Avengers sequel “Age of Ultron” and with them, so is Audi through Tony Stark’s vehicle of choice and then some more.
Once again, Iron Man, aka Tony Stark played by Robert Downey Jr., will be driving around in an R8 (apparently, they’re done with Acura), only this time it will be the all-new second generation of the mid-engine supercar, which will share the screen with two more Audi models, the 2015 TTS and 2015 A3 Cabriolet.
Previous Iron Man installments featured a number of Audis, including the R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.
“After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8,” said Loren Angelo, Director of Marketing, Audi of America. “Having been part of the character’s storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel’s Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation.”
And that’s marketing for you…