Mercedes-Benz have just launched a new integrated market campaign for the CLA Shooting Brake, featuring the car as an “urban hunter” stalking its prey within the urban jungle.
This sporty yet practical coupe-like estate CLA, is definitely one of the most interesting cars Mercedes-Benz have ever designed. They say that the CLA Shooting Brake is the “ideal companion for people with active leisure pursuits and an individual lifestyle”, and it very well may be, but what it is first and foremost, is a cool looking car.
The TV Spot also suggests that no matter what your nightlife activity is, the CLA SB is the perfect car to drive you to your destination. And of course the ‘hunting’ part is just a metaphor, but still, knowing you have Nico Rosberg in a Mercedes, trying to reel you in, is pretty scary. It’s something Lewis Hamilton knows all too well.
Furthermore, the spot is meant to promote the “Mercedes Connect Me” system which offers access to Mercedes-Benz apps, live traffic information as well as remote online services – a service which allows you to control your car via your smartphone.
Mercedes have also launched their “Connected City” digital campaign featuring the CLA Shooting Brake, providing users with two levels of information. The first being relevant vehicle info where you can rotate the car 360 degrees, check out the interior and so on.
The second level of the web special will let you explore the nightlife from different cities, with access to galleries, bars, restaurants, fashion houses and concept stores. You can try out the web special right here.
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