After the “Imported From Detroit” and “America’s Import” campaigns, Chrysler has a new tagline named “Drive Proud” that focuses on the 300 and this is the first spot to hit the air.
The 60-second long web version will be followed by three more 30-second television ads later in the month, with the campaign to be supported by digital and print extensions. It will run from April through June this year.
The first spot, narrated by “Game of Thrones” actor Peter Dinklage, paints a picture of America as a country with no monarchs, where everyone can be a King or a Queen in their own field (and mind) – and once they make it, they drive a Chrysler 300…
“The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality,” said Olivier Francois, Chief Marketing Officer, FCA. “Our latest homage to the relentless and proud is ‘The Kings and Queens of America,’ where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn’t appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300 – a car crafted with them in mind.”
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