With the Jaguar XE still being considered a newcomer to the segment, odds are we’re not getting tired of watching it in action any time soon.
The XE has to be brilliant, it really does. And not just as a first impression, since it has already made a good one in the eyes of the media.
No, the XE has to match up with the BMW 3 Series (facelifted), next gen Audi A4 and Mercedes C-Class in the long term as well; and that will be a lot more important than any first impression or total sales for the first quarter and so on.
In order to be successful in this segment, you have to last, you have to “fly straight” – took that quote right out of the movie Scarface.
Now, the XE has been making the rounds on the Internet appearing not just in video reviews, but also in a couple of promos such as the London to Berlin trip with actor Idris Elba; who got to drive it at Spa along side F1 legend Martin Brundle. Then there was that one spot where the XE “roared into life” which was very well made – not unlike the car itself.
So naturally, watching it on some very nice roads in Northern Spain makes for a very good idea in terms of ways in which to keep promoting the car, showcasing its sportiness and British design.
But since it’s always best to decide by yourself, make sure to check the XE out at your local Jaguar dealership whenever you get the chance. Who knows, it might even turn you away from the Germans..in case you were looking to purchase something from this segment.