Lately, it seems that the Chevy Silverado marketing people just can’t go a day without trying to make the Ford F-150 look bad.
The 3rd (and latest) generation Silverado went into production in 2013 as a 2014 model, with a bunch of new features meant to ease this truck’s transition into the late 2010s. One of those features was its new fully boxed high strength steel frame with hydroforming technology. The only aluminum they used was for the hood, engine block and control arms in order to save weight.
Ford went another way with their latest F-150. It uses aluminum for the body structure, though you’ll find high strength steel in the frame as well.
Of course, Chevy is out to the Ford for their heavy use of aluminum, and these two ads precisely depict what Chevrolet would like you believe about their truck, as well as about their main rival’s truck.
In the first spot (called Cages: High Strength Steel), a bunch of people are brought in and are given a choice of two cages made of high strength steel and aluminum respectively. So why should those people care about the materials?
Well, you can see for yourselves, and probably chuckle a bit as we did.
The second spot is all about repair costs. Chevy insists that repairing a dent in your Silverado will cost you a lot less and take a lot less than in a Ford F-150.
The thinking behind it is that lots of people use their trucks for work and the more time it spends in the shop, the more money you risk losing.