Bugatti is gearing up for the Chiron’s imminent debut by updating and opening the first showrooms in the world with the new brand design developed by the French car maker for its dealers.
According to the Volkswagen’s subsidiary, the new showroom concept was developed to provide visitors with the special brand experience that customers enjoy at Bugatti’s headquarters in Molsheim, France, as Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S, said: “Our showroom concept allows people to experience our brand values Art, Forme, Technique and projects the flair of Molsheim into the world. We have created an exclusive and luxurious atmosphere for customers, focusing on the technical fascination of our brand and on its long and impressive tradition.”
Expecting the new product after its alleged premiere at next year’s Geneva Motor Show, in March, the new locations will apparently mirror the car maker’s new era of technology and design, while keeping an eye on its past and heritage.
As of now, the dealerships in question are in Manhattan and Florida, but the philosophy will migrate to new showrooms around the world, including in Munich, Tokyo and Monaco, as the car maker currently has 27 dealers in 13 countries.
But why are these showrooms so important for the brand? Well, for starters, the locations will let possible customers configure their dream Bugatti, while seeing a model up close; moreover, they indicate that things are starting to get very serious about the upcoming model and the marque’s future is already happening.
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