Though currently playing the role of Kimmy Schmidt on the Unbreakable Kimmy Schmidt TV series, Ellie Kemper is best known to most of her fans for her role as Erin on the hit show The Office.
Kemper was Buick’s choice for their new digital ad campaign, which will feature a series of ad vignettes and a YouTube film that features the actress in a series of lighthearted, humorous scenarios – which is precisely what she’s best known for.
This campaign launch follows Buick’s confirmation that it will air its first-ever Super Bowl commercial during next month’s Super Bowl 50, which will see the Carolina Panthers take on the Denver Broncos.
“Our Ellie Kemper series invites viewers to join her in discovering the new Cascada and today’s modern, approachable Buick brand,” said Buick & GMC exec Duncan Aldred. “This innovative digital-only campaign is another example of how Buick surprises consumers and reach audiences in exciting new ways.”
The Cascada is of course Buick’s first convertible in 25 years, which makes things even more exciting as it prepares to arrive in dealerships in the coming weeks.
As for the videos, at least one of them is pretty funny, but you can be the judge of that.