We all saw it coming and now it seems inevitable that Ferrari will dramatically increase production following its spin-off from Fiat Chrysler Automobiles.
The Italian marque has long capped its annual production to around 7,000 units, but during the ongoing Detroit Auto Show, company chairman Sergio Marchionne revealed it could reach 9,000 a year in 2019.
Speaking with Bloomberg, Marchionne said: “We need to determine whether the market can handle more than 9,000. The founder of Ferrari in 1947 had a clear view that we produce one car less than the market demands. As long as we pay attention on that rule, we’ll be fine.”
Since entering the New York Stock Exchange in October, Ferrari’s stock values have fell by 16 per cent. This is said to be one of the factors behind Marchionne’s eagerness to boost production and, hopefully, its revenues, profits and sales.
According to IHS Automotive, the United States could account for 35 per cent of Ferrari sales in 2020, compared to 30 per cent of 2015. This will likely by due to decreased demand of the brand;s models in China.
Unlike rival Lamborghini, Ferrari is refusing to produce a high-end SUV to boost production. However, there’s a chance it could create a more accessible model in the form of a McLaren 570S and Porsche 911 Turbo rival – though it will certainly have a steeper price tag.
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