Chevrolet is expanding its Midnight Special Edition series, welcoming the 2016 Silverado 1500 Z71 and the 2016 Colorado Z71 to the mix.
The duet is joining a portfolio of special-edition trucks that’s on the rise, as overall sales have gone up 27% last year, double the increase for the total segment in the US.
Other special editions available for 2016 include the Silverado Realtree, Silverado Special Ops and Colorado Trail Boss, and more are said to follow later this year.
Judging by the way customers got the chance to order the Silverado 2500 HD Z71 in September 2015 ,we guess the Midnight Edition truck can be either mid-size, light-duty or heavy duty.
“We introduced several special-edition trucks in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind”, said Sandor Piszar, Chevrolet truck marketing exec. “They clearly resonated with buyers, as the special editions sold in one-third the time, and to younger, more affluent buyers than the industry average.”
If you put them in a crowd, they’ll stand up due to the off-road suspension, locking rear differential, transfer case shield, hill descent control, Goodyear Wrangler Duratrac all-terrain tires, all-black front ends with body-colored grilles, bumpers, headlamp bezels, tow hooks and fog lamps, black side moldings and beltline moldings, black alloys, Z71 badges, Spray-in black bedliner and black Chevy bowties up front and at the rear.
“The Silverado 1500 Midnight was by far the most popular model in 2015, as demand outstripped supply in a matter of months. It only made sense to expand our special-edition offerings for 2016, including new Midnight editions.”
“Each special edition is tailor-made to fit a specific customer – whether you are an off-road enthusiast who wants a Colorado or a hunting enthusiast who wants a unique Silverado,” added Piszar. “In addition, each special edition is designed to attract attention at the dealership and in the customer’s driveway.”
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