BMW ‘iPerformance’ Model Designation Debuts In Geneva

BMW has rolled out its first iPerformance model at the 2016 Geneva Motor Show, in the shape of the new 740e.

After unveiling the 740e PHEV last month, BMW has now officially launched both the car as well as its new model designation, the so called ‘iPerformance’ moniker, which will be given to all BMW plug-in hybrid vehicles starting from July 2016.

By doing this, BMW will be providing customers with a visible indicator signifying the transfer of technology from BMW i to the BMW core brand.

Even though the moniker will first appear on the new 7 Series PHEV (740e iPerformance), more models will follow as BMW is eager to make this a seamless technical expertise transfer regarding electric motors, battery cells and electronic control systems within their own range.

Those looking for visible indicators will need to watch out for the ‘BMW i’ logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar.

Furthermore, customers will also be able to make use of BMW’s i 360 Electric range of products and services, which include the BMW i Wallbox.