As the NBA’s official automotive partner, your job is never over, which is in a way reflected by Kia’s relentless efforts to associate itself with some of the league’s biggest stars.
Clippers forward Blake Griffin has been promoting the Optima for quite a while now, but the commercials where it can get people “in the zone” have only just started coming out a few months ago.
The first time around, Blake was just sitting around reading a newspaper when the Optima brought one of its owners to an imaginary place where only the most focused of people can get to. Then there was Griffin making himself a PB&J sandwich and most recently he was playing the role of a weatherman, of sorts.
Now, Griffin is playing chess while in the zone and casually refers to other players on the board (aka basketball court) as pawns. We can let that one slide, since he’s one of the best in the league at his position. However, with the NBA playoffs about to start, Blake Griffin is about to show the world just how well he can get in the zone when it really matters.
Prediction: If the Clippers get bounced in the first round of the playoffs by the Blazers, the 2016 Optima will suddenly stop bringing people to “the zone”.