2017 Lincoln Continental Reportedly Priced From $46,000

Lincoln is said to have started accepting orders today for the new 2017 Continental sedan, with one of its dealers allegedly confirming a starting price of $46,000.

The unidentified dealer told Theignitionblog that the base model comes with the 300hp 3.7-liter V6 from the MKZ paired to an automatic transmission driving the front wheels.

At the other end of the spectrum, a “decently optioned” version of the 400hp 3.0-liter twin-turbo V6 flagship Continental with all-wheel drive was said to cost “around $65,000” topping at “$72,000 with every option checked”. It’s unclear what the starting price of the 400hp AWD model will be, but given the previous information, it should be in the mid-to-high $50s.

It’s possible that, as with the 2017 MKZ, Lincoln may also offer a de-tuned, 350hp version of the 3.0-liter twin-turbo V6 with front-wheel drive, to close the power- and price-gap between the 300hp FWD and 400hp AWD models.

If confirmed from official lips, the entry price of the 2017 Continental would make it Lincoln’s second most expensive offering after the $63,195 Navigator SUV.

In base form with the 300hp V6, the Continental would be priced similar to Cadillac’s 268hp 2.0L 4-cylinder CTS ($45,560) and 304hp 3.6L V6 XTS ($45,295), and Lexus’ 241hp 2.0L four-pot GS 200t ($45,615), while undercutting other (smaller) premium offerings like BMW’s 240hp 2.0L 528i ($50,200) and Jaguar’s 340hp V6 XF ($51,900).

Last month, Lincolns execs revealed that some 40,000 people have expressed interest in the Continental.

We’ve reached out to Lincoln for a statement on the pricing information that surfaced, and will update the post if and when we hear back.