Seat now lets users configure their very own its first-ever SUV via an online configurator.

Offered in two grades, Style and XCellence, the Ateca starts from €19,690 ($22,250) in Spain for the entry-level version with a 1.0-liter TSI petrol engine, in FWD guise, producing 115 PS (113 HP), while the cheapest TDI, is the 1.6-liter with 115 PS (113 HP) and will set you back €22,370 ($25,280).

All-wheel drive versions start at €26,890 ($30,390), on the 2.0-liter TDI mill, and if you go for the better equipped XCellence trim, you’ll have to pay from €24,550 ($27,745), for the 1.4-liter TSI with 115 PS and up to €33,790 ($38,190) for the range-topping 2.0-liter TDI, with 190 PS (187 HP) that comes with a 7-speed DSG dual-clutch automatic.

The 2017 Ateca comes with a choice of 12 exterior colors, including the trendy Blanco Nevada (white) or the Naranja Samoa (orange) seen on the model displayed in Geneva, which both cost €572 ($645), joined by the 18-inch wheels in two different patterns or the larger 19-inch Exclusive. Check the black leather upholstery on the list, sat-nav, automatic parallel and perpendicular parking, rearview camera, adaptive cruise control and other features and you are looking at €42,739 ($48,300).

Better be careful with those boxes then. Choose wisely, for when resale time comes, most of those fancy options will make no difference in the used car market.

PHOTO GALLERY