Tesla Preps South Korean Entry, Model 3 To Combat Hyundai’s Upcoming EV Armada

Tesla Motors is getting ready to challenge Hyundai on their home turf by entering the South Korean market with multiple all-electric models.

The American EV-maker listed four new sales and engineering positions in South Korea on their website, plus one recruiter who will be based in Japan. Tesla will also set up an office in Seoul according to Autonews, after already registering their corporation.

South Korea is one of the markets where Tesla will be selling their most financially accessible car, the Model 3 – which will be relied upon to expand the company’s customer base globally.

Even though electric vehicles comprise less than 1% of the 21 million cars in South Korea, Hyundai and KIA plan on having no fewer than 28 environmentally-friendly models in their lineups by the year 2020, including both hybrids and EVs.

Hyundai already started selling their Ioniq compact back in January in gasoline-electric hybrid form, though the plan is to introduce the plug-in version by the end of this year.

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