Capitalizing on its M cars popularity, BMW has just launched the latest line of lifestyle products.

Making up the BMW M Collection is a selection of apparel including men’s and women’s jackets, T-shirts and shoes, available in both black and high-gloss silver designs.

Certainly the highlight of the collection is the Swiss-made Sellita SW 500 automatic watch. Priced at 1,700 euros (~$1900), the timepiece includes sapphire glass on the front and back as well as a sophisticated brass face that displays all the vital information one could ever wish for. There is also a colored BMW M logo in the face and a tachymeter that is designed to record speeds from 60 km/h up to 500 km/h.

Also included within the new BMW M Collection are a set of over-the-ear headphones which look particularly eye-catching thanks to the M-colored speaker grilles and red cable. BMW aficionados can also buy a powerbank, bag, trolley and boardcase from the collection.

We certainly know what to put on our Christmas list.

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