In order to kick off their extensive global promotional campaign for ‘Rogue One: A Star Wars Story’, set to hit theaters on December 16th, Lucasfilm has teamed up with five known brands.
Aside from Verizon, Gillette, Duracell and General Mills, the world-famous production company also joined forces with Nissan, which is said to complement the tempo and tone of what is to be the first ever standalone Star Wars story, through specific, custom-made campaigns.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,” said Lynwen Brennan, Lucasfilm GM. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of Rogue One.”
As of right now, there’s no way of telling what Nissan is planning on doing, but they do have a model that’s called the Rogue, so at least there’s that.
Also, this isn’t the first time Lucasfilm has partnered up with a car manufacturer, having previously collaborated with FCA in a world-wide promotional effort ahead of the Star Wars: The Force Awakens premiere.
