The new XC90 and S90/V90 have served as the founding stones for Volvo’s new identity, but it’s the new S60 that will come across the toughest challenge.
Apart from the German establishment consisting of the the Audi A4, Mercedes-Benz C-Class and BMW 3-Series, it will have to deal with the Jaguar XE, the Alfa Romeo Giulia, Infiniti Q50 and, pretty soon, the Tesla Model 3.
Volvo’s current S60 is by no means a poor product, it’s just that all of its strong-selling competitors have brought a lot more exciting things to the table over the years, making life harder for Swedish saloon.
This rendering by RM CarDesign is, obviously, borrowing heavily from Volvo’s latest and greatest. The real thing should also ack a lot of tech first launched in the XC90 and S90.
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