You can buy just about anything you want on Amazon… except for a car, right? Well that’s beginning to change. At least, that is, in some countries outside of the North American market.
Following similar (but smaller-scale) initiatives from Seat (in France) and Mini (in India), Fiat has launched the sale of certain models on Amazon.it – the local Italian version of the popular online shopping portal.
The initiative includes models of the 500, 500L, and Panda – all offered in specific configurations, based on the most popular choices. The 500 and 500C can be ordered in Lounge spec with a 1.2-liter gasoline engine. The 500L is available in Lounge or Trekking trim with a 1.6-liter diesel. And the Panda can be had in Lounge trim with a 1.2-liter gasoline or 4×4 spec with a 1.3-liter diesel. Only two color combinations are offered for each model.
The process isn’t quite as simple as clicking your mouse and waiting for delivery, though. The automaker cites studies that suggest that while 50 percent of new-car buyers in Italy are prepared to buy their car online, 97 percent still want to pick it up at the dealership.
It also probably doesn’t want to ruffle the feathers of its dealer network, either. So customers are actually buying a 180-euro “welcome kit” via Amazon, and are then contacted by their local dealer to finalize the rest of the transaction. The automaker also plans to launch accessories and merchandise to be purchased directly on Amazon.it in the future.
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