Seat revealed the nine potential names for their upcoming seven-seater SUV: Abrera, Alboran, Aran, Aranda, Avila, Donosti, Tarifa, Tarraco, and Teide.
These are the semi-finalists selected by the Spanish automaker from the 10,130 proposals received, and all of them have successfully passed three different rounds that included brand values and product characteristics, linguistic criteria, and legal criteria.
The first one makes sure that the name fits the company’s values and the characteristics of the new large SUV that follows the Ateca and Arona, while the second one ensures that they are easy to pronounce in different languages, and have no negative connotations associated with them. Finally, the legal criteria will eventually allow Seat to register the winning name and use it on the upcoming vehicle.
“The figures speak for themselves. We are very happy with the results of this initiative, which has managed to engage more than 130,000 people from 106 countries, and reconnect the brand with Spanish society and fans from all over the world, and we would like to thank everyone for participating. The time is fast approaching when we will all know the name of Seat’s new SUV”, said Luca de Meo, the brand’s President.
Seat now has to eliminate six of out these nine proposals, and the finalists will be announced during a press conference, on September 12, at the 2017 Frankfurt Motor Show. The name of the new SUV will be made public on October 15.
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