Volvo’s first ever small premium SUV will offer its owners dozens of possible exterior and interior color combination, as well as multiple types of materials and patterns for the cabin.
According to Volvo, the XC40 allowed its designers a certain freedom to create a vehicle that reflects vibrancy, individuality and playfulness.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities,” said Thomas Ingenlath, Chief Design Officer at Volvo.
The XC40 will also offer a broader and more playful color palette than other models, making it Volvo’s most expressive car, one that’s able to reflect the outgoing personalities of its drivers. The design team used street fashion, city architecture, high-end designer goods and popular culture as sources of inspiration.
“Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colors and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” added Robin Page, Senior VP of Design.
On the outside, color combinations will range from a solid monochromatic theme, to dual compositions in vivid colors, whereas interior choices include a warm Lava Orange carpet, an Oxide Red upholstery and a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography.
“Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior color combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel,” concluded Volvo’s VP of color and materials, Ebba Maria Thunberg.
The Volvo XC40 will be revealed this year, with Volvo implying that it will happen sooner rather than later.
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